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About 70% of the heat entering a Thai house comes through the roof; the rest through west-facing walls and glass. So the first money for a cooler house should always go "under the roof and above the ceiling"
Step 1: Fiberglass 3 inches or thicker on the ceiling throughout — the clearest result for the money Step 2: Ventilate the roof space (gable vents or turbine ventilators) so hot air has a way out Step 3: Shade west-facing walls — trees, slats or wall insulation Step 4: Film or awnings on sun-facing glass
High ceilings make a room "feel" airy but don't block heat without insulation · heat-reflective house paint really helps but is a supplement, not a substitute for insulation · lightweight blocks do insulate better than clay bricks, but walls take only ~30% of the heat — don't pour the budget into walls and leave the roof bare
Houses that complete steps 1–2 usually lower afternoon indoor temperatures by 3–5 degrees, which translates directly into lower AC bills every month — paying back in 2–4 years for houses that run AC regularly